FOR SALE — 125 Ft of Strip Frontage on 1.09 Acres, Redevelopment Site in Branson, MO with 71 Units - Perfect for Assemblage Buyers, Traders, and Vertically-Integrated Operators

Price

$1,089,997 — Priced on frontage, land, and concrete shell value — the return here comes from scale and execution, not from buying at a discount to a finished asset. Ownership may also consider a full or partial trade for free-and-clear real estate. Note: ownership does not permit contract assignments.

Who This Is For

This is a highest-and-best-use play, not a turnkey acquisition. It's built for buyers who can see — and capture — the full value of 125 feet of frontage and 1.09 acres on Branson's primary tourist corridor:

• Assemblage strategists and traders — both owners of adjacent land consolidating along this block, and non-adjacent owners who see the value in holding or trading this parcel to the assemblage owners who need it. You don't have to already own next door to be the right buyer here.
• Vertically-integrated operators with in-house construction, renovation, or development capability who can execute a full reposition without relying on a general contractor's margin.

Four things reinforce that this is a full-value asset rather than a discount play. 

• Private capital is investing on the Strip. 

1. About 0.6 miles east of this property on W 76 Country Blvd, MRG Development is turning the former Red Lion Inn into Margaritaville Vacation Suites Branson: a $30 million project delivering 101 branded one- and two-bedroom suites, with prices starting at $219,000. MRG reports the project was more than 50% sold in its first 90 days, and it is already following up with a second Margaritaville project in Branson.
2. Even closer to this property, a private group that had been slowly building a large assemblage sharply accelerated its acquisitions in 2026.

• The City of Branson is mid-construction on its own ~$80 million "76 Revitalization" (Branson Forward) program — repaving and upgrading five miles of W Highway 76 with new water lines and streetscape work — and this property sits inside that corridor, so a buyer here is redeveloping into infrastructure the City itself is actively paying for. 
• The property sits within a federal Opportunity Zone, which can offer real tax advantages to investors redeploying capital gains.

If your model depends on a light cosmetic flip or financing contingent on stabilized cash flow on day one, this isn't the right fit — and that's by design. We'd rather find the buyer who can actually unlock what 125 feet of Strip frontage on 1.09 acres is worth.

Please Contact Us if you qualify and are interested. We offer 3% to a buyer's agent at close.

Property Overview

1900 W 76 Country Blvd, Branson, MO 65616 sits directly on Branson's primary tourist corridor — the 76 Strip — with 125 feet of frontage on 1.09 acres on a hillside lot with views, and existing pylon signage already on site, visible to an estimated 16,000 vehicles per day passing on W 76 Country Blvd, on a route drawing an estimated 10.2 million visitors a year.

The concrete building — formerly the Branson Villas Motel and Payless Inn Apartments — totals approximately 21,940–22,000 square feet, with 70 guest rooms plus a 2-bed/1-bath manager's apartment (71 units total) and support space including laundry facilities.

Solid concrete panel construction, including the roof decking, keeps the structural shell sound.

Built in 1984, it is zoned ENT (Entertainment District), which permits multifamily residential, office, retail, hospitality, and restaurant uses without a rezoning process. The site includes roughly 77 on-site parking spaces and standpipes/valves from an existing fire hose system, which could support adding sprinklers.

That same solid concrete shell also opens a build-out path most wood-frame properties on the Strip don't have: the hillside lot gives the back deck a long, elevated view, and the concrete construction could support additional structure built on top of it — a rooftop or upper-deck addition (restaurant, lounge/observation space, additional units, or event space, for example), subject to the buyer's own structural engineering and permitting due diligence. This has come up as a value point in prior buyer conversations about the property.

Location is a standout: the property is under half a mile from Fritz's Adventure Park, under a mile from Dolly Parton's Stampede, directly across the street from Grand Country Resort's indoor water park and go-karts, about 0.6 miles from the new Margaritaville Vacation Suites Branson, and close to the aquarium/boardwalk district — with US-65 just 1.5 miles away for regional access.

The site also falls within the corridor currently receiving the City of Branson's "76 Revitalization" (Branson Forward) program — an approximately $80 million infrastructure investment repaving and upgrading five miles of W Highway 76, including new water lines and streetscape work. A buyer here is redeveloping into a street the City itself is actively reinvesting in.

Branded hospitality is moving onto this same stretch of the Strip. Margaritaville Vacation Suites Branson is a Margaritaville-licensed project from Branson developer MRG Development, at W 76 Country Blvd and Fall Creek Rd, about 0.6 miles east of this property. It converts the former Red Lion Inn into 101 fully furnished suites (76 one-bedroom from $219,000; 25 two-bedroom from $339,900), with a 5 O'Clock Somewhere restaurant, a fitness center, a pool, and an optional managed rental program. MRG's representative put the project at $30 million when it was announced (Springfield Business Journal, May 30, 2026).

MRG announced on September 24, 2026 that the project was more than 50% sold within its first 90 days, and it has since broken ground on a second Margaritaville project in Branson, the Margaritaville Lake Cottage Resort on Table Rock Lake. A buyer here is repositioning a concrete-shell asset on the same corridor where a national brand's per-suite pricing is already proving out with buyers.

The property sits within a federal Opportunity Zone, offering potential tax advantages to investors deploying capital gains.

Location & Market

Positioned about 2.5 miles from downtown Branson and 1.5 miles from US-65, in the Ozark Mountains region of Taney County, the property sits on a strip that gives immediate access to 200+ retailers, roughly 100 daily live entertainment shows, 12 golf courses, and Branson's theme park and lake attractions — plus Fritz's Adventure Park less than half a mile away.

Within a five-mile radius: approximately 32,484 residents, average household income of about $61,944, population growth of 13.93% from 2010–2023, and 1.74% further growth projected through 2028.

Redevelopment Opportunities

• Large-scale multifamily or mixed-use redevelopment, standalone or as part of an assemblage, on a stretch of the Strip where contiguous land is already being consolidated
• Workforce housing
• Motel or hotel operations, including branded or extended-stay concepts like the Margaritaville conversion just down the Strip
• Shared housing, boarding house, or rooming house
• Co-living
• Veterans' residential facilities
• Rooftop/back-deck build-out on the existing concrete shell — long hillside views, additional units or event/amenity space, subject to buyer's structural and permitting due diligence

Seller Support

Ownership has engaged with the City on approvals and permitting for redevelopment, and will work with a buyer to keep that process moving.

Broker Compensation

3% commission offered to buyer's agents at closing.

Contact

We're looking for the buyer who can see the full value in 125 feet of Strip frontage on 1.09 acres — not the lowest common denominator. 

Please contact us if that's you.

Property Details

Learn more about the Branson metropolitan area at:

• https://www.explorebranson.com/
• https://www.bransonmo.gov/
  
• https://en.wikipedia.org/wiki/Branson,_Missouri

Please Contact Us

Please Contact Us if you qualify and are interested. We offer 3% to a buyer's agent at close.